The experience (continued)

What is customer experience?

Customer experience is the impression your customers have of your brand as a whole throughout all aspects of the buyer’s journey. It results in their view of your brand and impacts factors related to your bottom line including revenue.

In my last post, I wrote about improving customer experience. I’ve learned a lot and have also implemented a lot since then. I’m taking that information and cultivating it into the environment and culture of thebarmaker. Not only will I create more clients pleased with the custom bar building experience, but also advocating the movement within the shop that will ensure an even better product. It’s really a win win for everyone involved. I don’t regret being passionate about the way I’ve approached building custom bars. There was a lot to learn. I’m still learning and also growing and with that, lands us to where we are at right now.

Importance of Customer Experience

A remarkable customer experience is critical to the sustained growth of any business. A positive customer experience promotes loyalty, helps you retain customers, and encourages brand advocacy.

The more assertive I became with staying on top of communication with clients, suppliers, and my team members, the more we got done and in a shorter amount of time. I can’t go back in time but I will use my mistakes from the past to improve upon my current and future principles.

What is customer experience management?

Customer experience management (CXM) is the process of surveying, analyzing, and enhancing customer interactions with your business. CXM monitors customer touch points and evaluates how you can improve the experience related to each.

I used to make remarks about how I got paid in compliments. Unfortunately, compliments improve the environment for thebarmaker shop. More importantly, was I not hearing criticism? I only focusing on the good and blatantly ignoring what I needed to improve on and it was a hole in the hull that was taking in water and I didn’t even realize it.

How to Make a Great Customer Experience

To make a great customer experience, make a customer journey map, create buyer personas, establish a positive connection with customers, ask for and act on feedback, create helpful content, and build a community.

Next to every great craftsman is a great set of tools. With my new learned knowledge I was also made available to me, almost serendipitous, tools in the form of software capable of amplifying my approach to great customer experience. Besides the utilization of these tools, I am now noticing that it’s helping me build positive habits. is one major component of this. Within this, I can create a client dashboard that helps me communicate efficiently. It also illustrates current timelines, as well as deadlines.

For within the shop and office has really helped in the myself and my team communicates with one another. With this now weaved together, it has become a seamless and sophisticated way to design and build custom bars for your home or business.

Fortifying the design process is also another aspect we are making sure keeps up to speed. You can always search out custom bar designs and bar inspiration by visiting



Please reach out to us if you have any questions about build a custom bar 330-760-7046

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